The problem

The studio sold out at every market but had no presence online. Their old logo came from a template and looked like every café on the street.

The approach

The wordmark is cut from the same stamps they press into the base of each pot. The palette comes from their three glazes, and every product photo is shot on the kiln shelf.

The outcome

The first online drop sold out in 40 minutes. The studio now ships to 14 countries and has hired a third potter.

Live at hearthandclay.pt